The campaign includes distribution of fruit and vegetable rations with organic products to schoolchildren.
This morning the regional campaign "Healthy Kids" has been presented in Puerto Lumbreras, which aims to encourage the consumption of fresh fruits and vegetables among minors.
The presentation ceremony was attended by the mayor of Puerto Lumbreras, Mª Ángeles Tunisia, the Minister of Agriculture, Livestock and Fisheries, Francisco Jódar, and the secretary general of ASAJA Murcia, Alfonso Gálvez.
The campaign includes distribution of fruit and vegetable rations with organic products to schoolchildren.
In addition, a video has been disseminated explaining the birth of organic vegetables and vegetables in a nursery, then going through an export company, knowing its health benefits until ending up in an ecological supermarket, where it is the consumer who buys directly these products.
The campaign also includes an informative website that aims to make parents and students aware of the importance of consuming fruits and vegetables in their usual diet, through gastronomic menus, nutritional information, videos and didactic games.
The mayor of the town has stressed that "from the City Council we support this initiative, as we want to continue to promote healthy eating habits and practices at a very early age. Sport and consumption of fruits and vegetables help the youngest in the Growth and development of your body ".
For its part, the holder of ASAJA Murcia has pointed out that "our goal is to ensure that children from Murcia gradually become accustomed to the consumption of organic fruits and vegetables, to the detriment of other products such as bakery or dairy products, and also we can prevent obesity Which unfortunately is very present in our society. "
It should be noted that this campaign is part of the Program for the consumption of fruit and vegetables in schools in the Region of Murcia.
The program is aimed at students from 1st to 4th Primary Education and Special Education.
423 centers participate, which will distribute 729,311 rations to a total of 62,926 children between 6 and 9 years.
To conclude, Mª Ángeles Tunisia has encouraged children to follow a balanced diet and stressed that "we want to help young consumers to appreciate fruit and increase consumption, because a healthy diet is essential to prevent obesity and other Types of diseases that may appear at more advanced ages. "
Source: Ayuntamiento de Puerto Lumbreras