Portal de Puerto Lumbreras
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The campaign has a program that highlights the initiatives that will be carried out in the streets of the municipality to encourage purchases in the shops of Puerto Lumbreras.
The mayor of Puerto Lumbreras, M ª Angeles Túnez, the president of the Chamber of Commerce of Lorca and Puerto Lumbreras, Juan Francisco Gómez, and the councilor for Employment and Commerce, Angela Morillas, today presented the new campaign to promote trade at Christmas .
Mª Ángeles Tunisia, explained that "we have designed a program of activities within this campaign which highlights the initiatives to be carried out in the streets of the municipality to encourage shopping in the shops of Puerto Lumbreras, instead of moving to other municipalities or large surfaces. "
The main novelty this year is the installation of the "House of Illusion".
It is a tent decorated especially for Christmas, in which cultural activities, concerts and entertainment shows will take place.
In addition, the bars of the municipality can install bars for free in this house.
The mayor explained that "the bars of the municipality will be exempt from paying fees for the assembly, installation and operation of the bars that are installed in the tent." With this measure we intend to support small businesses in the municipality, making them more convenient " .
The objective of this initiative, carried out for the first time in the municipality, is to offer an alternative leisure and free time for citizens to enjoy Christmas in Puerto Lumbreras, while promoting commercial activity.
Within the Christmas campaign has been organized a Parade of Illusion, which will feature the participation of many dancers, convertible cars with animated dolls, entertainment groups and a sleigh on which will be mounted Santa Claus.
The Parade of the Illusion will take place on Saturday, December 23, starting at 6:00 p.m. and will cover the main streets of the town.
At the end of the Parade, Santa Claus will receive all the children in the House of Illusion and listen to their requests.
At night, the shops of the municipality adhering to this campaign will delay the closing hours of the shops, which will remain open until 10 pm.
On December 23 a "Navilandia" playground will be set up, which will offer entertainment and leisure alternatives to the children of the town, while the parents carry out their purchases.
This activity will have inflatable castles, painting workshops, balloon twisting, music and games corner with animated characters.
The schedule of the playground, which will be located in the courtyard of the Cultural Center, will be from 10:30 am to 2:00 pm.
In the same way, this park will also open on December 30 and January 5 in Puerto Lumbreras and December 24 in La Estación-Esparragal.
On the afternoon of December 24, as a novelty, the "Good Evening" will be celebrated in the House of Illusion.
From 3:00 pm until 7:30 pm, there will be musical performances by the Cheers and DJs group.
On December 31 there will be a children's party year-end with music and games on San Francisco street.
This activity will feature the celebration of the "children's chimes" and the San Silvestre children's race for children and adults.
In the afternoon, the "Tarde Vieja" with dj's and the performance of the Retropop group will be held in the House of Illusion.
On the other hand, on January 5, the traditional Cabalgata de Reyes Magos will be celebrated.
Melchor, Gaspar and Baltasar, accompanied by their pages and various entertainment groups, will participate in a great parade through the main streets of the town and deliver candy to thousands of attendees.
It should be noted that the campaign includes a contest for Christmas shop windows, in which the most original and best-decorated shop windows in the municipality are awarded.
"This contest is designed to encourage our merchants to make their windows more attractive during the Christmas season, thus boosting a key sector in the business fabric of our town", explained Tunisia.
Also, the mayor explained that "this year we have increased the Christmas lighting with the aim of enhancing and improving the image of the municipality, while encouraging purchases in local shops, characterized by personal and close treatment."
To the Christmas illumination the plantation of flowers of Passover has been added in the main avenues and gardens of access to the urban nuclei.
They are also installing loudspeakers in the main shopping areas, which will reproduce the typical music of Christmas, the carols.
Finally, it should be noted that the trade promotion campaign is organized by the City Council of Puerto Lumbreras, in collaboration with the business association Aseplu, the AMEL businesswomen association and the Chamber of Commerce of Lorca and Puerto Lumbreras.
Source: Ayuntamiento de Puerto Lumbreras
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