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Councillor for Employment and Social Policy, M ª Angeles Tunisia, President of CECLOR, Pedro Cazorla, and the president of the Confederation of Employers ASEPLU, Francisco Sosa, presided over the inauguration of the conference with the participation of about one hundred local entrepreneurs .

The program was given by Miguel Jiménez García-Conde, Professor of Marketing and Market Research at the University of Murcia.

October 30, 2010.

The Regional Confederation of Organizations of Lorca (Ceclor) and the Municipality of Puerto Lumbreras Business Seminars organized to promote the specialization and growth of small and medium business enterprises and autonomous from the town.

Councillor for Employment and Social Policy, M ª Angeles Tunisia, President of CECLOR, Pedro Cazorla, and the president of the Confederation of Employers ASEPLU, Francisco Sosa, chaired the conference on 'Marketing' in which almost a hundred entrepreneurs local.

"Puerto Lumbreras is a city committed to business development, and through the new center for entrepreneurs, in collaboration with various associations and institutions put in place business seminars and workshops to promote the expertise of local entrepreneurs," said the Councillor for Employment and Social Policy, M ª Angeles Tunisia.

Thus, coinciding with the recent launch of the new Entrepreneurship Center in the town, Ceclor and the City cooperate in organizing this conference to favor local SMEs and freelancers.

Specifically, the seminar "Marketing for Small Businesses and Self" featured various theoretical and practical cases applied to the field marketing company, and included business analysis, SWOT diagnosis, determination of business objectives or the techniques of marketing mix to achieve business objectives.

This paper was developed by Miguel Jiménez García-Conde, Professor of Marketing and Market Research at the University of Murcia has worked for multinational companies such as El Pozo Alimentacion or Flortal.

Source: Ayuntamiento de Puerto Lumbreras